Shanghai issues coupons to spur film consumption

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<p style="text-align: left; margin-bottom: 15px;">Shanghai has announced that it will start issuing movie ticket coupons worth a total of 20 million yuan (about 3 million U.S. dollars) on Thursday.</p>
<p style="text-align: left; margin-bottom: 15px;">The promotion aims to attract more </p></div> <div>movie-goers to cinemas and stimulate the movie market.
<p style="text-align: left; margin-bottom: 15px;">Residents who purchase film tickets through a designated mobile phone application will receive a discount of 20 yuan per ticket. The promotion event will cover 330 cinemas across Shanghai and benefit up to 1 million consumers.</p>
<p style="text-align: left; margin-bottom: 15px;">Several films will be released during the upcoming 2023 Spring Festival, including "The Wandering Earth II," a prequel to the 2019 sci-fi blockbuster "The Wandering Earth," and "Full River Red," which was directed by renowned Chinese filmmaker Zhang Yimou.</p>
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</div><p><div style='margin-left:auto;margin-right:auto;text-align:center;'><script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-9790029911557186"
     crossorigin="anonymous"></script></div><p><div style='margin-left:auto;margin-right:auto;text-align:center;'><script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-9790029911557186"
     crossorigin="anonymous"></script></div><p><div style='margin-left:auto;margin-right:auto;text-align:center;'><script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-9790029911557186"
     crossorigin="anonymous"></script></div></div>

Shanghai has announced that it will start issuing movie ticket coupons worth a total of 20 million yuan (about 3 million U.S. dollars) on Thursday.

The promotion aims to attract more

movie-goers to cinemas and stimulate the movie market.

Residents who purchase film tickets through a designated mobile phone application will receive a discount of 20 yuan per ticket. The promotion event will cover 330 cinemas across Shanghai and benefit up to 1 million consumers.

Several films will be released during the upcoming 2023 Spring Festival, including "The Wandering Earth II," a prequel to the 2019 sci-fi blockbuster "The Wandering Earth," and "Full River Red," which was directed by renowned Chinese filmmaker Zhang Yimou.

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Shanghai issues coupons to spur film consumption

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