Strict rules for online programs

Strict rules for online programs

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China's broadcasting and Internet watchdogs will step up their management of online programs, including website-produced shows and micro films, the Beijing Times reported.

In a directive issued on Monday, the State

Administration of Radio, Film and Television and the State Internet Information Office ordered video sites and Internet portals to take responsibility of the serials and micro films broadcast on their sites and to censor the contents before airing them. Uncensored programs are prohibited from being shown.

Players in the online video industry are encouraged to form an association of censors, the members of which should have training programs and tests to become qualified examiners, the statement said.

A spokesperson from State Administration of Radio, Film and Television said that some online programs are vulgar, obscene and violent.

"Internet users urged the government to protect young viewers from disturbing and misleading content," the spokesperson said. "So the intention is to build a healthy environment for online programming."

China's video programming environment has been transformed since major Chinese websites started to make films themselves.

Leading video sites such as Youku and Ku6.com are among the established players making shorts or episodes of shows, while popular Internet portals like Sina.com are getting in on the action too.

(China.org.cn July 11, 2012)

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